From 9.6% to 21.9% of total store revenue in a single month — with automated flows doing 80% of the selling.
Tuned in Tokyo was growing well — total revenue up 465% across the half-year — but email lagged behind the store's momentum. Under 10% of revenue came from the channel, flows were thin, and each new month of growth widened the gap between what email earned and what it should have.
Their goals were clear:
The audit showed a store growing far faster than its email channel — under 10% attribution with most buyer journeys ending after one purchase.
We rebuilt the automation layer to do the heavy lifting: welcome, abandonment, post-purchase, and win-back journeys tuned to the brand's buying cycle.
A steady campaign rhythm added reach without list burnout — campaigns up 385.7% while revenue per recipient climbed to $0.46.
Month-over-month testing kept the ramp steep: April's 9.62% attribution became May's 21.87% — email's share of the store doubled in 30 days.
In 30 days, email went from 9.62% to 21.87% of total store revenue — $47K in the month of May alone (+142%). Across the half-year, attributed revenue reached $117.3K, up 430.4%, with four-fifths of it arriving through automated flows.
"Within the first month we started seeing results that genuinely surprised us. Email finally pulls its weight."
Apply for a free audit — we'll tear down your current email & SMS setup and show you exactly where the revenue is hiding.
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