A store growing fast with email lagging behind it. One month of focused work closed most of the gap.
Brand 4 was growing quickly. Total revenue was up 465% across the half-year. Email was not keeping up.
Under 10% of revenue came through the channel. Flows were thin, and each month of store growth widened the gap between what email earned and what it should have been earning off the same traffic.
The list was getting larger and less valuable per person at the same time.
The audit showed a store growing far faster than its email channel, with under 10% attribution and most buyer journeys ending after a single purchase.
We put the weight on flows: welcome, abandonment, post-purchase, and win-back, tuned to the brand's actual buying cycle.
A steady campaign rhythm added reach without burning the list out.
Month-over-month testing turned April's 9.62% attribution into May's 21.87%.
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