Two explosive months proved what email could do — +1,937% and +1,754% growth. The system we built afterward turned the spike into a durable baseline.
Proper Kicks was scaling fast into its biggest season ever — but email revenue was barely registering. No flows to catch the flood of new customers, no calendar to monetize them twice. Every new buyer was a one-time transaction by default.
Their goals were clear:
The audit showed a massive gap between traffic volume and email revenue. We built the peak-season plan before the wave hit, not after.
The full flow architecture went live ahead of the seasonal spike — every new customer landed inside an automated journey from day one.
The peak window ran on a dense, pre-scheduled calendar, then throttled down to a sustainable rhythm after the season.
After the spike, flows kept converting — 71–78% of email revenue on autopilot. Testing and segmentation turned two record months into a durable baseline.
Attributed revenue exploded +1,937% in December ($366K) and held at $333K in January (+1,754%). Crucially, it didn't collapse afterward: $694K attributed across January–May, roughly 20% of all store revenue, with flows doing most of the work.
"One of the only agencies that's made us more than we've spent on them — and it hasn't been close."
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