A scaling e-commerce brand transformed its under-monetized customer list into a multi-million dollar retention system — with flows carrying 75% of it on autopilot.
Revenge X Body was in the middle of a breakout year — total store revenue growing 773% — but nearly all of it rode on paid acquisition. The customer list was growing fast and monetized slowly: sporadic sends, shallow flows, and no segmentation as profiles stacked up.
Their goals were clear:
We started with a complete teardown of the Klaviyo account. The finding: enormous potential hiding behind poor structure.
Every flow rebuilt from the ground up — Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, and more — each engineered to raise repeat purchase rate and LTV.
We replaced sporadic sends with a data-driven weekly calendar — a mix of product, educational, seasonal, and non-discount angles to keep the list engaged and profitable.
As the list scaled past 80,000 profiles, every send was segmented by purchase behavior and engagement — protecting inbox placement while volume multiplied.
Monthly A/B tests across subject lines, offers, creative, and send timing. New flows added as the brand grew. The result compounds instead of plateauing.
Email-attributed revenue grew +724.7% year over year to $3.02M — 17.2% of a $17.5M breakout year. Three quarters of it now arrives through automated flows, meaning it keeps selling whether or not anyone hits send.
"Email went from an afterthought to our most profitable channel. They handle everything — I just get a report on the KPIs."
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